an irreverant brand for a low presh experience

I created Slader’s dynamic brand system to support the ongoing development of fresh, expressive artistic elements. New elements were added to the Slader universe with each update to the Ios, android and web apps. With a casual and irreverent tone, Slader fostered a stress-free environment where students could access homework help, standing out from its more formal competitors.

Beyond the brand design, I developed a seamless user experience across web, iOS, and Android platforms, ensuring a cohesive and recognizable presence across all digital touchpoints. Additionally, I launched Slader’s merchandise store, sparking conversations among users and serving as a powerful marketing tool that amplified the brand’s reach.

In 2020 Slader was bought by Quizlet, a leader in the tech education space. The product that users knew and loved as Slader is now known as Quizlet explanations. See the physical manifestations of the brand in the Slader soho loft here.