about the collaboration

I worked with a Baton Rouge-based whiskey brand to develop a brand style that honors the rich Acadian history of the region. The logo, designed in an Art Nouveau style, is inspired by the flowing waves of the local marshlands, symbolizing the area’s natural beauty. I collaborated closely with the team to identify key references that would inspire our design choices. I adapted the logo from the LHF Ambrosia font to evoke the ornate, timeless feel of traditional Louisiana design, providing a unique and historical touch to the brand’s identity. The art deco design of the label incorporates shapes seen on the Old State Capitol building in Baton Rouge, adding a sense of place. The color palette was carefully selected to reflect Louisiana’s vibrant culture and landscape.